Chima Mmeje

“Without empathy, you cannot resonate with your customers. Empathy should show up in every sentence, every word, every call to action. I think deeply about how the products and solutions I write about deliver value and solve problems.”

SEO is not about the keyword, it’s about the audience. The solopreneur behind SEO content strategy and copywriting firm Zenith Copy, Trove partner Chima built a thriving business  marrying empathy, deep expertise, the highest quality standards, and a level of comprehensiveness rarely seen among search strategists. Whether research, strategy, or content, she covers every angle to maximize her clients’ return on investment. This approach has served her well, with clients coming back again and again to tap into her expertise, from keyword strategy to publishing content that dramatically increases their site traffic.

Chima’s accomplishments include helping a company with zero organic traffic to rank for more than 1,000 keywords via keyword research and strategy, investments to build domain authority, backlinking, and authoring content that deeply resonated with target audiences (and search engines). For another client, her work drove a 500% increase in organic traffic. Remarkably, Chima’s accomplishments outside of her business are just as impressive. Her success with Zenith Copy enabled her to relocate from her native Nigeria to the UK where she earned her Master in Management and Digital Marketing, which seemed like a pipedream a few years earlier. She also founded the Freelance Coalition for Developing Countries (FCDC), which provides resources and mentorship for BIPOC freelancers who need help upskilling and learning the business side of freelancing. The FCDC has helped hundreds of people in developing countries build their skills and put money in their pockets to build wealth.

Chima’s professional journey is one of grit, perseverance, and self-belief. She began her career in Nigeria working for a UK-based “content mill”, churning out thousands of blog posts, guides, product descriptions, website copy, and landing pages for dozens of clients. However, she knew there had to be a different approach that delivered substantially more value for her clients and was more sustainable and fulfilling for her personally. While she was making a decent living during a time when things felt unstable globally and at home, Chima knew she had to make the leap to found Zenith Copy.

Her first year as a solopreneur was scrappy and immensely challenging. Chima was exhaustive in her search for gigs that paid a living wage, sourcing work from anywhere she could get it. At the same time, the pandemic was causing a race to the bottom among SEO freelancers, with wages and quality suffering. However, thanks to a fortuitous conversation with a mentor, her fortunes shifted. He advised her to reposition her business to attract clients focused on long-term, sustainable results, as well as to substantially increase her pricing to reflect the quality of her work. Skeptical at first, she figured she had nothing to lose and went to work. In addition to heeding his advice, she decided to narrow her focus to B2B SaaS and fintech companies. The leap of faith paid off. She began getting more work from clients that fit her bill and no one blinked at her new pricing. It was worth it for what they were getting in return. Fast forward a couple of years and Chima runs a thriving business with loyal and grateful clients, and serves as a role model for those looking to do the same.

Contact Chima

LinkedIn Website Email: chima (at) zenithcopy (dot) com
Email hello@trovecommunity.com or contact us for an introduction.